Marketing Automation + Revenue Performance Management has its rewards – like increasing traffic, leads and sales.
Build it and they will come … right? Few bootcamp operators have the marketing and sales strategy required to generate enough leads and enrollments to adequately accelerate revenue and profitability. We know what it takes to generate $1M a month in enrollments from a single location.
Stage 1 is our initial connection with you. It is a simple discussion focused on your marketing and sales strategy, and scorecard results. We search for low performing assets that can be leveraged into opportunities for revenue acceleration. Our goal is identify the potential for significant revenue improvement through a profitable customer acquisition partnership. (1 hour)
Stage 2 consist of two half-day sessions of scorecard discovery and marketing-to-sales mapping. We will gain a 360 degree deep view of all marketing and sales performance metrics, processes and scorecard results. We will establish a path detailing the possibilities for revenue acceleration while keeping a focus on ROI, cost of ownership, payback period, impact on customer value and effect on brand equity. We can then determine if a strategic partnership can be mutually feasible and profitable for both partners. (1-2 days)
Stage 3 is the precursor of our team’s successful immersion within your organization. We begin with establishing a pre-launch checklist of mandates, priorities and deadlines associated with our campaign launch. We plan for the development of BI dashboards, and successful integration of website, marketing automation and CRM. We meet with and evaluate every marketing and sales associate to ensure a productive transition into our planned transformation. We uncover known-knowns and known-unknowns, while preparing for the inevitable unknown-unknowns. (1-2 weeks)
Stage 4 is the execution of all priority tasks necessary to ensure a successful launch. This will encompass website development or enhancements; content development; marketing automation install and setup; CRM integration; reporting and BI dashboards; new marketing and sales process implementations; team training and development. (2-4 weeks)
Stage 5 is a pre-launch VisionCast designed to set leadership and campaign expectations, commitment and community with all team-participants. We make the preverbal Kool-Aid, commit to it … and then as a very determined team, drink it. (1-5 days)
Stage 6 is the launch of a series of progressive and continual marketing-to-sales performance initiatives designed to Attract, Convert, Nurture, and Close sales. It is the genesis of our customer acquisition strategies.
Stage 7 is a continuous process of developing campaigns and content, measuring and analyzing performance, adjustments, and realizing the harvest of our initiatives … Revenue Acceleration.
Your competitors probably already know this, but more than 70 percent of businesses are using marketing automation software, and B2B marketers see an increase of 20 percent in marketing automation-based sales opportunities compared with leads nurtured through other means, according to IDG.
The number one reason customers don’t purchase isn’t price — it’s trust.
A survey by Taylor Nelson Sofres found that customers cancel 70 percent of online purchases because of lack of trust. What’s the deal? When shoppers come to your store, their trust isn’t a given. They don’t know you. They don’t know your products.
Oracle sells complicated software products with even more complicated licensing schemes, and thanks in large part its crack sales force has grown into an enterprise software juggernaut with more than $38 billion in revenue every year.
But even Oracle is starting to use more automation to trim its sales needs, Mark Hurd said during a talk at Goldman Sachs Technology and Internet Conference 2016 in San Francisco.
Marketing automation isn’t just a buzzword – it’s a big deal for businesses. In fact, companies that use marketing automation to nurture leads see a 451% increase in qualified leads and 53% higher conversion rates on average. And considering that automating your marketing activities generally decreases the amount of time and effort they take, they’re a win-win solution for proactive entrepreneurs.
As the name implies, marketing automation platforms automate several marketing tasks and workflows to better engage and convert key buyers of your services. They also can be used to measure the effectiveness of different tasks to give you a better sense of what works, what doesn’t, and why.
As sales becomes increasingly dependent on marketing, organizations face the challenge of building a closed-loop reporting system. Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. How can marketers use pipeline value reporting to better align their team all while improving their relationship with sales?
Graduates of computer coding schools will more than double this year, a signal of heightened interest in high-paid technology jobs. More than 16,000 students will graduate from programming boot camps, up from 6,740 in 2014.
In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day.
Started in 2012, Dev Bootcamp is often regarded as the granddaddy of intensive programming bootcamps. The company has been bootstrapped from the beginning and has never taken investors despite numerous offers.
The Educational Approval Board, a Wisconsin agency that oversees 245 postsecondary schools, approached Ward 5 in early December after hearing about it from another school it oversees. Tangled in red tape, largely because of a competitor, Ward 5’s delay has disappointed would-be coders who had already signed up for the boot camp. It also underlines the difficulty regulators have keeping up with a fast-growing industry that is responding to market demand for computer coders.