In only the past couple of years over 368 coder camps have launched. Most with less than 2M in 2015 revenue, without marketing automation, lead nurturing or an effective content strategy. Most convert less than 4% of their web traffic into leads, meaning 96% of their visitors go elsewhere. Intentionally or not, all are now competing with over 3500 for-profit colleges who are aggressively spending 1.24 billion in paid advertising to uncover who’s in the market for a high paying career. Welcome to a crowded and very competitive market.
We have the knowledge, experience and success to help small to midsize Coder Bootcamps thrive. Our mission is to accelerate your revenue to 5-20M per location through laser-focused attention to visitor-to-start conversion performance. We accomplish this through Marketing Automation + Revenue Performance Management. Using Big Data, Predictive Analytics and Content Marketing, you can have the power to uncover not just who’s in the market for career advancement, but where they are on the path to purchase … giving you a gigantic competitive advantage to leverage into new enrollments.
The B2B sales funnel has completely flipped, meaning 80 percent of the buyer journey, including education and decision-making, is shaped online. The question becomes, who’s creating all of the content consumed by B2B buyers? And more importantly, who’s consuming it? Savvy B2B content marketers have not only leveraged the digital opportunity to influence and educate buyers, but to uncover who’s consuming content through Predictive Analytics + Marketing Automation + Revenue Performance Management.
We help CEOs of small and medium sized business master lead-to-revenue management (L2RM) from sales pipeline automation to across the entire customer life cycle. Our goal is to keep your pipeline stocked with high-quality leads; help your sales team prioritize its time and focus on the hottest prospect through lead scoring; nurture non sales-ready leads to sales-readiness by staying top of mind throughout a long sales process through lead nurturing.
We Reach Buyers At Every Stage
Not Actively in the Market
Goal: Connect. Education. Influence.
Actively in the Market
Goal: Create Content. Convert Lead. Close Sale.
Already In Your CRM
Goal: Nurture From Dead to Sales-Ready.